In July 2020, Armenians worldwide were shaken by the rumblings of a potential war in the precious historic land of Artsakh. We did not, and could not fathom that within mere months, we would witness the heartbreaking, unimaginable events and crimes committed against our people during the escalation of the war in the fall months. Like many Armenians, a sense of urgency and much-needed activism grew in our hearts to support in whatever way we could, from wherever we are.
That summer, two friends came together in an effort to create a simple, readily accessible spreadsheet of Armenian businesses that would drive Armenians across the world and their allies to shop Armenian, especially when so many of those businesses were donating proceeds to soldiers and families affected by the war. Inspired by other local communities initiating similar efforts in this time of need, our goal was to create an opportunity for the Armenian Diaspora to come together and support one another as easily as possible.